Tuesday, 14 January 2014

5 Ways to Improve Your Website!

Websites can be confusing things at first - there is so much to learn. But it doesn't have to be hard work, and there are a number of ways you can improve your site.

1.  Website Design
Did you know website visitors assess sites in 3 seconds? Yes, that is all it takes for visitors to decide whether to look further or to leave and find a another site.

Make sure your website's 'look and feel' ties in with your brand. Your colour scheme needs to be the same or at least complementary to your marketing and/or packaging colours. This will give you a consistent and professional look across your business. 

2.  Navigation
Your menus need to flow. By this I mean that it is important for the flow to be intuitive and easy to navigate. We have all been to websites that do not flow and understand how frustrating it is not to be able to find what you are looking for. 

3.  Menu Titles
It is vitally important that your menu titles actually mean something to those who have either have never been to your site before or who know nothing about what you are offering. They also need to flow in a logical sequence - e.g. If you have loads of products, have one main menu title of Products which the leads to the other pages or a page of products rather than having a huge menu list of the entire product list.

4.  Page Headings
For SEO (search engine optimisation) purposes your page headings are crucial, they need to be made up of the key words you are using on your site to optimise for, and they need to be succinct.

5.  Content
This IS key!!! Really I cannot stress this enough - your content needs to be concise, it needs to be informative and it needs to be interesting. Make sure you use good descriptors that are 'warm' but not too 'fluffy'.

For more information and help with your website, contact kathryn@thebusinesswriter.co.nz or go to www.facebook.com/thebusinesswriter.


  1. That’s true! In just a matter of 3 seconds, the viewer can immediately decide whether to stay or not, just by looking at one’s website. So it’s better to take time in creating your site before launching it. That’s how important a website is to one’s business. So it’s best to make it not only appealing, but also worth visiting by placing good quality content. And these tips are very helpful in doing so. Thanks for sharing!

    Juanita Hale @ Traffic Cone Marketing

  2. The tips on the guidelines for improving a website, and subsequently be visited by many internet users, are very insightful and informative. It’s true that the content and product that the owner is selling is not enough to entice people to view their website and buy from their store, but it is also important to consider how the website looks and “feels” (by making it easier to browse and navigate). The website is considered as a way to market your products, and if the website is faulty, then no one would visit the website long enough, resulting in the store selling less than expected.

    Travis White @ Marketing Digest


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